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Course Catalog 2014-2015 [ARCHIVED CATALOG]

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ENVS 307 - Environmental Campaigns


Semester Offered: Second Semester
Full Course
Credits: 4 Credits
Attribute: 4SS

New course added 10.27.14.

Environmental activists constantly try to persuade the public to change its behavior.  How do you pick the best message?  How do you know if it worked?  Students in this course will learn to design strategic messages that affect audiences’ attitudes and behaviors.  We will use systematic research, planning, and evaluation to create a campaign focused on improving environmental stewardship on the Oberlin campus.  The students and professor will select the campaign’s focus together.
Enrollment Limit: 20
Instructor: D. Evensen
Prerequisites & Notes
ENVS 101


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