PSYC 308 - Advanced Methods in Community-Based Social Marketing

FC SSCI

4 credits
This course will give students training in community-based social marketing, an empirically-driven approach to promoting sustainable behavior. Students will design, implement, and evaluate behavior change programs on campus and in the community. Students will gain experience in all phases of the research process, including literature reviews, research design, data collection and analysis, and report writing. They will also gain practical experience implementing and evaluating behavior change programs. May be repeated for credit. Recommended Preparation: PSYC 218 or ENVS 101.

Community-Based Learning
Sustainability
Undergraduate Research Intensive