BUSI 118 - Digital Marketing and Innovation

FC SSCI

4 credits
This course is an engaging and interactive business elective that will prepare you for the modern contemporary world of management in the digital age, digital media, entrepreneurship, personal brand, social media, influencer marketing, web design, AI, fundraising, crypto and more. This class includes 4 modules: Where to Play, How to Win, When to Adapt, and What to Believe. As a student you will experience lectures, guest speakers (NBA, NFL, & Silicon Valley CEOs), projects, quizzes, interactive games, and more. Doug Younger will be your lecturer and facilitator as he is the Founder & CEO of 3STEPS4WARD A Marketing Company and Podcast Host of TWIST OF FATE: A SMALL BUSINESS PODCAST.