WRCM 112 - Argument and Persuasion

FC ARHU WINT

4 credits
This course embraces the power of argumentation and persuasion, seeking to teach students to become astute at critically evaluating and composing persuasive messages. This course examines both classical and contemporary theories and practices of persuasion, after which students consider “persuasion in action”-the role persuasion and argumentation play in everyday language, nonverbal communication, marketing and sales techniques, politics, and propaganda. Argumentation theories, structure, and logical fallacies will also illustrate the role of ethics in relational, group, and mass mediated persuasive communication.

This course is appropriate for new students.