BUSI 130 - Marketing

HC SSCI

2 credits
Marketing is both discovery and creation–it is a cross-functional field that applies psychology, economics, and education in the service of uncovering what customers value; it is also the practical craft of engaging with customers and communicating compelling value propositions. This course covers marketing strategy as well as tactics and techniques that marketers use everyday. Field trip(s) required.

This course is appropriate for new students.