BUSI 331 - Advanced Methods in Marketing Research

FC NSMA QFR

4 credits
This course introduces practical techniques for exploring consumer behavior and marketing research and connects them to their foundations in applied social science research. Students will learn to shape and refine marketing questions and design research strategies to answer them. Students gather, analyze, and present data to inform marketing strategies and decisions. The course emphasizes actionable research and real-world applications to equip students with the tools to address complex marketing challenges effectively.

Prerequisites: BUSI 130 or BUSI 103 or PSYC 100.

This course is cross-listed with PSYC-331